What we're all about

ASB Bank

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Our Values

Living our values every day is integral to us at ASB. They reflect what is great about ASB and how we work together - both in our interactions with each other as well as with our customers, communities and other stakeholders.

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Our strength comes from caring about our people, our customers, our community and our environment. We treat everyone with care and respect. We look out for each other. We help people grow and we celebrate together.

Ngākau Pono
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We do the right thing, including when no one is looking. We consistently act fairly and honestly. We protect the trust people place in us.


Purpose is the reason we journey. Passion is the fire that lights our way. We love fresh thinking. We embrace innovation and new ways of working to help New Zealand progress.

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We are strong, confident and determined. We speak up on issues that matter. We are not afraid to champion new ideas and ways to do things. We lean into difficult issues and make tough decisions.


United we are unbeatable. We work together as one team for our customers. We bring our different perspective and strengths to achieve ASB goals together.