The challenges and opportunities come thick and fast at BAT. Partly, that’s due to our industry, which is fiercely competitive, highly regulated and fast-paced. But it’s also down to the shared ambition of our 55,000 colleagues across the world.
We are a Global leader with more than 250 brands in over 200 markets. We are proud to be operating in diverse environments – from city offices to factories, from remote farms to research laboratories. We partner with more than 200,000 farmers; run a vast Trade Marketing operation with over 20,000 people; and produce the best quality products with 17,000 people in our manufacturing operations.
For graduates like you, it makes sense to consider the underlying qualities that make BAT the successful business it is today:
- Our uniquely insightful approach to the market
- Our unshakeable commitment to sustainability
- Our ability to be always open to new ideas!
More choice, more innovation, potentially less risk
We have a clear ambition to lead the transformation of our industry by offering adult consumers a range of potentially reduced-risk products.
For decades, we have built our business on successfully meeting the preferences of adult smokers with world-famous cigarette brands, superior blends and market-leading innovations.
We have been satisfying consumers, delivering shareholder value and creating valued employment for over a century. However, we are entering the most dynamic period of change our industry has ever encountered.
An unprecedented convergence of technology, societal change and public health awareness has created a unique opportunity: the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially reduced-risk tobacco and nicotine choices.
We call this ambition Transforming Tobacco and we are fully committed to leading this transformation.
To find out more about our local business, please visit www.batnz.com
Our global business knows that sustainability is not a choice or something that is ‘nice to have’ – we want to shape the future and are committed to transforming tobacco to create shared value for our consumers, our shareholders and stakeholders across the value chain. It is not a recent priority either. As a major international business in a controversial sector, we have long been aware of our responsibilities and our ability to address issues on a global scale.
Globally, we have a long history of focusing on sustainability and corporate responsibility, in which we have made significant progress – our strong market performance is delivering value for our shareholders, while we have also embedded more effective sustainability practices into our day-to-day business. In 2017, we refreshed our sustainability agenda to focus on:
- Harm reduction
- Sustainable agriculture and farmer livelihoods
- Corporate behaviour
We are proud that our Global focus on sustainability has been recognised by our inclusion in the Dow Jones Sustainability Indices for 17 consecutive years.